This branding project for The Runaway Pancakes draws from Japanese car culture and motorsport heritage, using the deep green and bronze palette of the Toyota GR86 Hakone Edition to create a look that feels both classic and modern. The Japanese text “熱ケーキ” (“Hotcake”) reinforces the name while nodding to Japan’s rich tuning and street racing culture.

The logo uses sharp, angular letterforms with mirrored geometry, designed to feel engineered and fast. Its bold, structured look creates a sense of motion and precision while working seamlessly across apparel, decals, and key tags. Together, these elements give the group a distinct, cohesive identity that feels connected to the spirit of car culture while still being playful and unique.